Atanas Raykov is Мanager Mobile Products and Value Added Services at VIVACOM. He is responsible for the mobile strategy and innovation projects of the company. He has overseen numerous successful product launches, which have made VIVACOM the leader in the mobile data in Bulgaria. Currently he and his team are engaged in building the local eco-system for development and monetization of Android smartphone services through operator charging SDK for third party apps, which is already being used by leading local players and many startups. Along with the technical capabilities for direct charging, VIVACOM can help partners with promising mobile apps with different marketing assets than can give them opportunity to gain traction fast.